The Future Creeps In By Increments
Most technological and cultural change is tiny. It comes in increments. Then one day, if we stop to think about it, we realize the many big and small ways our lives differ from the way they were 10, 20 or 30 years ago--not to mention the lives of our parents, grandparents, etc. Do you remember buying medicines in bottles that did not have child-proof caps? Some of us do.
One day perhaps we'll all be getting our medicine in "upside down" pill bottles. The Target Corp. is leading the way, according to this story.
"Target Corp. is turning the old pill bottle design on its head--literally. Target pharmacies this month rolled out a flattened bottle with easier-to-read labels and plastic rings that can be color-coded for each family member.
"To make it all fit, Target flipped the bottle on its head, so it rests on the cap, making the label that wraps over the top visible from above. A card with information about side effects slips into a slot aimed at keeping it with the pills. Bottles for liquids get a receptacle for oral syringes."
Target claims the new bottle design will reduce the chance of errors with medications. They also hope it will be more attractive to consumers.
Technorati Tags:
medicine, medications, health, consumers, consumerism, design, pills, drugs, drug stores, pharmacy, pharmacies, pharmacists, Target, shopping, business, news, products, prescriptions, prescription medicine, pharmaceuticals, marketing
One day perhaps we'll all be getting our medicine in "upside down" pill bottles. The Target Corp. is leading the way, according to this story.
"Target Corp. is turning the old pill bottle design on its head--literally. Target pharmacies this month rolled out a flattened bottle with easier-to-read labels and plastic rings that can be color-coded for each family member.
"To make it all fit, Target flipped the bottle on its head, so it rests on the cap, making the label that wraps over the top visible from above. A card with information about side effects slips into a slot aimed at keeping it with the pills. Bottles for liquids get a receptacle for oral syringes."
Target claims the new bottle design will reduce the chance of errors with medications. They also hope it will be more attractive to consumers.
Technorati Tags:
medicine, medications, health, consumers, consumerism, design, pills, drugs, drug stores, pharmacy, pharmacies, pharmacists, Target, shopping, business, news, products, prescriptions, prescription medicine, pharmaceuticals, marketing
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home